August 12, 2004
A few words about ... vacuums!
Last week I got out of bed and into my car to shop for a vacuum cleaner in a semi-robotic, automatic, beam-me-up kind of way. Without first forming a central system for comparison, or reading any review, rating, records or consumer report to gauge the best machines, whether commercial, industrial, bagless, cordless, hepa, wet-dry, or for simplicity of repair, I chose a Bissell vacuum cleaner off the back of a truck from among a pool of Dirt Devil, Dyson, Electrolux, Eureka, Fantom, Hoover, Kenmore, Kirby, Miele, Oreck, Panasonic, Rainbow, Roomba, Royal, Shark, Sharp, and Tristar titles and packaging.
Stranger things have happened. I didn't know what to make of the vacuum guy's cover. He was parked, motor running, on a leaf-strewn lawn by an above ground swimming pool and had some robot-like female pumping pond stuff through hose and tube into a variety of canister, chamber, and storage bags. The whole contraption, topped by a rotary vane, he claimed was some kind of Gast pump coating machine, a sealer and sweeper for the pool-side tile. But of his assistant coater who wore only a bra, he said nothing.
Manufacturer's Mug-Shot. Bissell in Natural Habitat
But I was happy to get the vacuum cleaner nevertheless. And I did it all without touching a browser. A marvelous feat.
Interesting, though, to study the shifting sands of modern language (and vacuum manufacturer fortune) by examining what people in search of information about vacuums, in all their guises, entered into browsers the last two months:
|Searches done in June 2004||Searches done in July 2004|
|Count||Search Term||Count||Search Term|
|45458||vacuum cleaner||47365||vacuum cleaner|
|11000||kirby vacuum||11512||kirby vacuum|
|9764||vacuum pump||11032||vacuum pump|
|9695||rainbow vacuum||10613||rainbow vacuum|
|9123||dyson vacuum||9480||vacuum motor|
|8510||miele vacuum cleaner||9112||dyson vacuum|
|6438||hoover vacuum||6825||hoover vacuum|
|5840||central vacuum||6490||miele vacuum cleaner|
|5539||pool vacuum||5618||eureka vacuum|
|4998||eureka vacuum||5593||central vacuum|
|4954||vacuum cleaner bag||5072||vacuum cleaner bag|
|4666||vacuum tube||4700||vacuum tube|
|4195||shark vacuum||4644||pool vacuum|
|3693||vacuum bag||4373||shark vacuum|
|3549||central vacuum system||4142||central vacuum system|
|3462||coater vacuum||3776||vacuum bag|
|3165||vacuum forming machine||3570||hoover vacuum cleaners|
|3053||oreck vacuum||3308||kirby vacuum cleaners|
|3036||kirby vacuum cleaners||3105||oreck vacuum|
|2960||female vacuum pumping||3044||female vacuum pumping|
|2924||hoover vacuum cleaners||2906||vacuum forming machine|
|2688||rainbow vacuum cleaners||2872||vacuum repair|
|2662||dyson vacuum cleaners||2836||consumer report vacuum cleaners|
|2556||vacuum repair||2815||dyson vacuum cleaners|
|2462||vacuum cleaner rating||2799||coater vacuum|
|2426||vacuum cleaner review||2797||vacuum cleaner review|
|2315||eureka vacuum cleaners||2760||vacuum cleaner rating|
|2269||dyson vacuum cleaner||2561||rainbow vacuum cleaners|
|2227||consumer report vacuum cleaners||2462||eureka vacuum cleaners|
|2074||miele vacuum||2257||vacuum sealer|
|1993||vacuum sealer||2254||miele vacuum|
|1948||rainbow vacuum cleaner||2218||dyson vacuum cleaner|
|1903||coating machine vacuum||2091||electrolux vacuum|
|1879||shop vacuum||2073||rainbow vacuum cleaner|
|1813||electrolux vacuum||2032||vacuum cleaner part|
|1799||vacuum cleaner part||1967||vacuum forming|
|1795||vacuum forming||1863||vacuum review|
|1572||kirby vacuum cleaner||1768||dirt devil vacuum|
|1535||commercial vacuum cleaner||1742||kirby vacuum cleaner|
|1534||automatic vacuum||1717||vacuum system|
|1519||vacuum gauge||1650||vacuum gauge|
|1513||vacuum review||1613||consumer report vacuum|
|1471||vacuum system||1593||vacuum part|
|1467||hepa vacuum||1566||fantom vacuum|
|1463||dirt devil vacuum||1513||canister vacuum|
|1458||vacuum truck||1511||coating machine vacuum|
|1416||vacuum part||1470||best vacuum cleaners|
|1401||hoover vacuum part||1452||hoover vacuum part|
|1398||leaf vacuum||1445||hepa vacuum|
|1379||canister vacuum||1435||best vacuum cleaner|
|1322||fantom vacuum||1412||vacuum cleaner repair|
|1317||vacuum sealers||1412||vacuum sealers|
|1304||best vacuum cleaners||1385||oreck vacuum cleaners|
|1286||kirby vacuum bag||1354||best vacuum|
|1272||best vacuum cleaner||1350||panasonic vacuum|
|1265||cordless vacuum||1340||cordless vacuum|
|1230||panasonic vacuum||1314||kirby vacuum bag|
|1227||records.com vacuum||1299||shop vacuum|
|1224||best vacuum||1298||leaf vacuum|
|1211||swimming pool vacuum||1272||vacuum truck|
|1186||vacuum rating||1250||cleaners title vacuum|
|1162||oreck vacuum cleaners||1228||hoover vacuum cleaner|
|1136||vacuum cleaner repair||1199||vacuum rating|
|1126||industrial vacuum||1181||records.com vacuum|
|1121||pond vacuum||1143||royal vacuum|
|1092||automatic pool vacuum||1134||robot vacuum|
|1087||vacuum storage bag||1102||rotary vane vacuum pump|
|1060||hoover vacuum cleaner||1082||kenmore vacuum|
|1047||vacuum bra||1068||roomba vacuum|
|1038||consumer report vacuum||1063||commercial vacuum cleaner|
|1038||wet dry vacuum||1060||vacuum storage bag|
|1036||electrolux vacuum cleaners||1052||vacuum cleaner comparison|
|1022||commercial vacuum cleaners||1042||electrolux vacuum cleaners|
|1019||robot vacuum||992||commercial vacuum cleaners|
|1004||beam vacuum||974||panasonic vacuum cleaners|
|998||eureka vacuum cleaner||971||swimming pool vacuum|
|974||tristar vacuum||964||eureka vacuum cleaner|
|936||bagless vacuum||961||vacuum hose|
|927||cleaner tile vacuum||957||vacuum cleaner cover|
|927||vacuum hose||951||vacuum chamber|
|918||robotic vacuum||940||sharp vacuum|
|899||lawn vacuum||937||tristar vacuum|
|879||car vacuum||922||simplicity vacuum|
|875||eureka vacuum bag||916||beam vacuum|
|873||royal vacuum||911||wet dry vacuum|
|868||vacuum chamber||908||commercial vacuum|
|857||roomba vacuum||906||bissell vacuum|
|838||panasonic vacuum cleaners||898||eureka vacuum bag|
|817||above ground pool vacuum||854||industrial vacuum cleaner|
|815||kenmore vacuum||852||car vacuum|
|806||simplicity vacuum||822||pond vacuum|
|794||beam central vacuum||822||vacuum pumping|
|789||vacuum cleaner comparison||812||industrial vacuum|
|788||eureka vacuum part||806||robotic vacuum|
|785||vacuum packaging||800||vacuum packaging|
|782||industrial vacuum cleaners||800||vacuum sweeper|
|767||vacuum sweeper||796||vacuum bed|
|763||bissell vacuum||792||shark vacuum cleaner|
|757||gast vacuum pump||788||vacuum cleaners rating|
You can draw your own conclusions, but I confess to being somewhat flattered and sucked in by the rise of "bissell vacuum" from next-to-last.
Here's what they have to say about the product I bought:
BISSELL'S New Lift-Off® Deluxe Two-In-One Vacuum Adds Comfort and Convenience to Multipurpose Cleaning
GRAND RAPIDS, Mich., March 20, 2004 -- Can comfort, convenience and class be used to describe a vacuum? According to BISSELL Homecare, Inc., the new Lift-Off Deluxe vacuum offers all three and more. It's a two-in-one bagless vacuum with a fully functional detachable canister and features like a canister shoulder strap for truly comfortable and convenient multipurpose cleaning.
The latest in BISSELL's Lift-Off® vacuum line, the Lift-Off Deluxe is a 12 amp upright vacuum with a detachable canister that "lifts off" from the base and functions as a separate vacuum without any loss of power. The machine includes standard Lift-Off features such as an Easy Empty™ Dirt Container and a 30-foot power cord, as well as five new features: on-board storage for the Turbobrush® tool; a filter clean/change indicator; a canister shoulder strap for added portable convenience; an upgraded bare floor tool; and an additional filter pack.
"The versatility of the sharply-designed Lift-Off Deluxe allows consumers to go from one cleaning job to another without switching vacuums," said Jim Krzeminski, BISSELL's senior vice president of product development, sales and marketing. "The feature enhancements add to the ease-of-use of this two-in-one solution for multipurpose vacuuming."
The upright vacuum portion of the Lift-Off Deluxe includes BISSELL's extra wide cleaning path with dual edge cleaning and an Ultra Soft™ Bumper to protect furniture and baseboards. Cleaning tools, including an on-board TurboBrush, a telescoping wand, deluxe stretch hose and a combination dusting brush/upholstery tool, allow for maximum cleaning reach when using either the upright vacuum or canister portion of the machine.
The machine includes a HEPA media filter that captures 99.9 percent of dust mites, pollen and ragweed. The vacuum's rotating brushes lift out dirt from carpet and upholstery and can be turned off for bare floor cleaning.
The suggested retail price of the Lift-Off Deluxe is $229.99. It will be available at retailers nationwide in October 2004.
A 128-year-old company, Grand Rapids-based BISSELL Homecare, Inc. -- pioneer of America's early carpet sweeper -- is an international manufacturer of home cleaning products, including sweepers, vacuums, deep cleaning machines and cleaning formulas sold at retail locations nationwide. The company, in its fourth generation of family leadership, is the seventh largest privately held company in the United States.
To tell the truth, I prefer to buy from a privately held company. At least a privately held company is not legally precluded from deciding to "do the right thing," as are publicly held companies serving abstracted "shareholders" and "the market."
For pure vacuum obsession, see Charlie Lester's incredible "Things that go vrrrrrrooo in the Night" at www.1377731.com:
Vacuum Cleaner Obsession
Cyberspace Vacuum Cleaner Museum
The Linnell Collection
The Galaasen Vacuum Cleaner Collection
How Much Is Aunt Tillie's Old Sweeper Worth?
Home for Wayward Vacuum Cleaners
History of the Kirby 500 Series
The History of American Electrolux
Electrolux's First: The Model V
Electrolux's Second Cleaner: The Model XI
Electrolux LX Extravaganza
Electrolux Model AF Restoration
Electrolux Model R
Home for Wayward Vacuum Cleaners
The Airway 88 Mark-II
Charlie Gets a Wilfa
The Compact Model 1
A Pair of "Retro" Floor Polishers
The Great American Garage Clean-up!
The Great American Garage Clean-up - Part Two!
Some people just really don't know how to Giggle at Google.
Did I say my new Bissell vacuum cleaner really sucks up dog and pet hair?
On the other hand, why bother?Posted by Raoul